Whether it’s a video embedded on your homepage or a relaxed happy hour on IG live, you know it’s never been more important to add video to your business marketing strategy. Utilizing video intentionally can do everything from boost your site’s SEO value to help you build your own digital community of fans, all while giving the people what they want.
Whether you’ve been meaning to use more video in your marketing efforts for a while, or you’re just looking to step outside of the simple promo box, getting fully immersed in the video marketing landscape is a process. But the first step is to just start making new content. Here are five easy video formats you can emulate that’ll boost your digital profile without straining your resources.
To get started without the stress, check out Vimeo Create for more inspo — plus hundreds of easily customizable video templates. Our marketing video maker is a great place to start!
How-tos
When deciding where to start with your company’s content, consider making videos that explain how to do something. Whether you’re an ecommerce brand debuting a skin-care line or asking users to download a new app, giving your audience useful information about your product (or just about the world) can help build trust and demonstrate your brand’s use value. Bonus points if your ecommerce video even helps people who haven't purchased your product yet.
Testimonials
Nothing’s more powerful than word of mouth. Consider capturing feedback from real clients to use in your next campaign or product launch. Video can help bring written testimonials to life and lend more credibility to your work. Know an early supporter of your business? Ask them to submit a quick video talking about the product. Have a treasure trove of glowing written reviews? Highlight a few in your next video to spread the great news.
Behind-the-scenes
Everyone loves a story, so give your clients a behind-the-scenes look at your company that shows off the many facets of your business and the powerful people who work there. Try capturing a day-in-the-life Instagram story for your brand's account or posting a quick meet and greet with employees to your socials. Videos like these help put a face to your brand and lend personality and authenticity to your public-facing content.
FAQs
One of the easiest ways to boost engagement and help demystify your brand is to address your customer's biggest questions. Using video to answer frequently asked questions about your business helps you save time on troubleshooting and support emails while also breaking down product barriers for your people.
Scrappy
Not all of your video content has to be slick. Remember that simply speaking to the camera about your business can go a long way in humanizing your brand. Consider a simple, to-the-camera unboxing of your offering, or go live and give audiences a virtual tour of your space. No equipment? That’s alright — your iPhone and a tripod might be all you need to make your brand feel more tangible to your prospective peeps.
