If you're looking to build a more engaged audience on social media, there's one type of content you need to make and share ASAP: video. Beside being the standard for marketers across the globe — two-thirds of marketers report using video in their strategy — video is also the most engaging form of content you can post on social platforms.
Social media video content is crucial to help brands drive engagement, awareness, and ultimately, sales. If you haven’t already considered using video as part of your marketing strategy, there’s no better time than the present. The good news is, Vimeo Create can help you create 'gram-worthy social media videos in just a few minutes.
But what kind of videos should you be making if you want to build a loyal following? We’ve got you covered there, too. To help you get started, we gathered five types of videos (and templates!) that you should incorporate into your marketing.
Announce a giveaway
Everyone loves free stuff. That’s why giveaways can be like a sale on steroids — which means you should definitely test it out if you can. Giveaways are an awesome way to identify your biggest social media fans while introducing new consumers to your product. They're also a super effective marketing tactic to grow your audience and drive traffic to your page.
Some key tips to running an effective giveaway:
Announce your giveaway with this Vimeo Create template →
Welcome new followers
The key to a great social media presence is an authentic voice. Connect with your audience by acknowledging big moments and championing transparency.
It’s no easy feat to reach a certain follower size, so celebrate the achievement. Show gratitude to your followers with a “Thank You” post once you’ve reached a certain audience level. Make this post even more impactful by asking your followers what they’d like to see more of in your post caption.\
Try Vimeo's thank you video template.
Schedule a live
Here's a fun fact: people spend 3x longer watching a live video compared to content that's pre-recorded. Plus, live streaming is been a great way for brands to connect with their audience on a personal level. Interview a cool guest, answer popular Q&As, or show your followers how to do something in real time.
We recommend you promote the live beforehand so followers know when to tune in. Promote your event within 24 hours of its start time, include the date and time, and consider teasing the topic. Even better? Include a countdown sticker so your followers can set a reminder.
Build hype for your Instagram live with this Vimeo Create template →
Show off a how-to
Did you know that top-performing Pinterest videos teach people how to do something new? Give your audience useful, actionable info with a simple DIY video or how-to. From sharing a drool-worthy dessert recipe to breaking down a 10-step skincare routine, brands can demonstrate their worth by teaching their audience something beneficial.
Teach your people something new with this Vimeo Create template →
Tie in social media trends
Community management as part of your social strategy is key to unlocking your next viral post and showing off your personality. Keep your finger on the pulse by identifying a trend early on, and stay up on the latest social heavy hitters by curating a feed made of other accounts you admire.
Stay current with this Vimeo Create template →
